~ 2617 Gornto Avenue ~
Pre-Listing Preview & Launch Plan
Everything you need in one place: pricing strategy, marketing plan, prep checklist, and clear next steps to go live.
2617 Gornto Avenue · Norfolk, Virginia
Minutes to Downtown. Miles of Everyday Ease.
A move-in-ready Norfolk home with quick I-264 access, nearby parks, and all the errands within a mile.
Your Guide to a Confident Listing Consult and Listing
Your Guide to a Confident, Strategic Home Sale
This exclusive guide was designed to give sellers clarity, confidence, and a personalized plan — before your home even hits the market. From pricing to photography, marketing to showings, you'll see exactly how your home will be positioned for maximum exposure and value.
Jennifer combines local expertise with modern marketing tools — including professional listing videos, digital brochures, and targeted campaigns — to ensure your home stands out. More than a checklist, this is a thoughtful strategy backed by years of experience, deep industry connections, and a commitment to exceptional service.
Whether you're downsizing, relocating, or just exploring next steps, this resource shows you what it means to have a REALTOR® who leads with trust, strategy, and heart.
Aligning Information
2617 Gornto Avenue — Tax Records vs. Prior MLS
Tailored to Belmont Place (East Norfolk) market conditions · Verified before launch
| Field | Tax / City Record | Prior MLS Record | Verification Step |
|---|---|---|---|
| Beds | 4 BR | 4 BR | Aligned Both sources agree; no action needed. |
| Baths | 2 Full · 1 Half | 2 Full · 1 Half | Aligned I’ll confirm fixtures so buyers see consistency in MLS and marketing. |
| Finished Sq Ft | 1,968 sf (Tax) | 2,000 sf (MLS) | Clarify We’ll use the City’s tax record unless a measured floorplan or appraisal supports 2,000 sf. |
| Stories | 2 | 2 | Aligned Described as a “2-story traditional.” |
| Roof | Asphalt Shingle | Asphalt Shingle | Aligned Confirmed by photos. |
| Garage | Attached · 252 sf (1-car) | Attached 1-car | Aligned Will verify by photos. |
| Year Built | 2006 | 2006 | Aligned Both sources agree. |
| Lot / Acres | 5,179 sf · 0.119 ac | ≈0.12 ac | Aligned Consistent numbers. |
| Flood Zone | Zone X (outside SFHA) | Zone X (outside SFHA) | Aligned Noted in disclosures. |
Sources: City of Norfolk assessment & GIS; prior REIN/MLS records; flood map verification; CoreLogic property detail. All figures will be verified with a measured floorplan, seller documentation, and updated public records before launch.
It’s a Beautiful Day In the Neighborhood…
2617 Gornto Ave · Belmont Place / East Norfolk · Lifestyle Snapshot
Quick-read overview for showings and marketing — essentials, mobility, and verified flood info.
Setting & Sense of Place
Belmont Place location near the Lafayette River with easy access to Chesapeake Blvd and Tidewater Dr. Neighborhood streets with front porches and fenced yards are common.
Daily Essentials
Assigned Public Schools*
*Always verify current assignments with Norfolk Public Schools.
How You’ll Live & Play
Getting Around
Time to Life
Drive, transit, and bike time bands from the property (10-minute rings).
Coastal & Flood Considerations
Buyers typically confirm insurance requirements and latest FEMA/City mapping during contingencies.
Sources (Sept 2025): Walk Score® page for 2617 Gornto (scores & bus lines); City of Norfolk property page (schools, evacuation zone, FIRM panel); Realist flood map (zone & ≈218 ft distance); CommuteTimeMap embeds; Jennifer’s Essentials infographic. Note: Information deemed reliable but not guaranteed; confirm items material to your move.
Market Conditions Snapshot
Before I offer any firm recommendations, it's important to note: I have not physically toured the home yet. All observations here are based on data, public records, and comparable sales — and just like an appraiser, my pricing insight will always carry more precision once I’ve seen the condition, updates, and layout firsthand. Your home’s story matters — and I want to see it in person to understand how best to tell it.
What Buyers See Online
Automated valuations shape first impressions. We read them as signals—then interpret against condition, updates, and lifestyle so pricing lands with confidence.
Professional Benchmarks
Industry AVMs inform the landscape; they don’t account for finish quality, light, or flow.
| Source | Estimate / Range |
|---|---|
| RPR • RVM® (5-Star) | $352,280 (Range $313,530—$391,030) |
| CoreLogic • Residential AVM | $355,462 (Low ~$335,655 — High $375,269) · Confidence 97 |
| Howard Hanna • Home Valuation | $357,300 (Range $337,600—$377,100) |
| Quantarium | $352,918 (Range $331,742—$374,093) |
Consumer Portals
Buyer-facing estimates influence psychology.
| Portal | Estimate / Range |
|---|---|
| Zillow | $367,500 (range $349,000–$386,000) |
| Redfin | $348,237 (estimated sale $331,000–$401,000) |
| Realtor.com | $353,712 |
| Homes.com | $357,395 (range $347,000–$379,000) |
| Trulia | $367,500 |
Strategy Context
These are buyer-visible automated values for today. They set the psychological guardrails, but they cannot see condition, light, or flow. Final pricing depends on in-person presentation and go-live timing. We’ll re-run this analysis at launch to reflect current demand, inventory, and rates.
Strategy Context
This snapshot reflects today’s buyer-visible benchmarks for 2617 Gornto Avenue. Where we land on price will align with condition (confirmed at your pre-listing consultation), presentation (photography, staging, narrative), and timing. Since your goal is to list ASAP, we’ll price to spark early tours while protecting leverage—anchored to 1,968 sf (tax) until clarified. If measured square footage or updates improve the value story, we’ll adjust confidently before launch.
Note: Square footage shown as 1,968 sf (tax record) until clarified. AVMs/portal figures refresh regularly and are buyer-perception indicators, not pricing authority.
Market Conditions Snapshot
Expanded Sales Window & Current Actives
Belmont Place / Fairmount Park activity within ~½ mile shows where demand concentrates. We’ll position 2617 Gornto to earn quick attention—and keep leverage.
Actives (≈0.5 mi)
What buyers can tour nearby today. Read: list prices cluster around the mid-$180s per sf.
| Address | Price | Beds/Baths | Sq Ft | $ / sf |
|---|---|---|---|---|
| 2912 Verdun Ave | $300,000 | 3 / 2 | 1,500 | $200.00 |
| 2931 Somme Ave | $315,000 | 3 / 2 | 1,563 | $201.54 |
| 2726 Somme Ave | $347,499 | 4 / 2 | 1,771 | $196.22 |
| 2815 Argonne Ave | $389,900 | 5 / 2 | 2,200 | $177.23 |
Pendings (≈0.5 mi)
No homes under contract in this radius at the time of the report. We’ll refresh right before go-live.
Recently Sold (≈0.5 mi · last 6 months)
How to read this: these are the actual closing prices for similar homes nearby. Most settled between high-$170s to low-$190s per square foot. We’ll use this as a guide, then tailor pricing to how your home presents..
| Address | Price | Beds/Baths | Sq Ft | $ / sf | Status / Date |
|---|---|---|---|---|---|
| 1048 Rugby St | $404,500 | 4 / 2.5 | 2,080 | $194.47 | Closed · 08/25/2025 |
| 2509 Tidewater Dr | $306,000 | 3 / 2 | 1,700 | $180.00 | Closed · 08/13/2025 |
| 2622 Harrell Ave | $315,000 | 3 / 2 | 1,600 | $196.88 | Closed · 07/24/2025 |
| 2300 Hanson Ave | $400,000 | 4 / 2.5 | 2,500 | $160.00 | Closed · 06/17/2025 |
| 2944 Lens Ave | $305,000 | 3 / 2 | 1,594 | $191.34 | Closed · 03/27/2025 |
Market Positioning Note
This reflects the current Belmont Place / Fairmount Park micro-market around 2617 Gornto Avenue. Actives show what buyers can tour today; recent closings provide proof points. We’ll position at a number that invites showings quickly and keeps negotiation strength on your side—using 1,968 sf (tax) until we verify measurements at the consultation. If timing shifts or new details emerge, I’ll refresh these comps right before we go live.
Sources (Sept 2025): REIN Quick CMA within ~0.5 mi of 2617 Gornto Ave (actives & solds). Figures refresh regularly; we’ll re-check at launch.
Seasonality & Market Notes
Belmont Place / Fairmount Park activity runs steady. Buyer urgency and leverage shift with rates, inventory, and timing. This quick snapshot frames expectations before we preview condition at 2617 Gornto Avenue.
Notes: Figures reflect nearby actives/solds (≈0.5 mi) and RPR ZIP 23509 trends as of Sept 2025. Online estimates and seasonal shifts guide perception; final pricing power comes from hyperlocal comps, presentation, and in-person evaluation. We’ll anchor to 1,968 sf (tax) until clarified.
Bringing Your Property’s Story to Life
Close to the Lafayette River with parks and city access, I present your Fairmount Park home so buyers feel the lifestyle the moment they see it—online and in person.
Photography that Captures Atmosphere
From golden-hour exteriors to clear, welcoming interiors, I frame the light and flow that make daily living feel easy.
Video that Tells the Story
A short lifestyle film so buyers can imagine porch mornings, park afternoons, and easy runs to downtown—an invitation, not a tour. See examples
Digital + Print that Connect Instantly
An elegant digital brochure and a print-ready version—paired with QR codes on signage and postcards—so one scan pulls buyers into your home’s story. View samples
Exposure that Reaches the Right Buyers
Beyond MLS, I prioritize agent-to-agent outreach, relocation channels, and quiet private previews—so the right people see your home first. I also leverage our Fairmount Park Neighborhood Guide for context and analytics.
Concierge Service
I handle prep, light staging guidance, and photo-day readiness so your home launches impeccably—whether you’re local or selling remotely. Trusted vendors are coordinated as needed.
Typical Listing
- Dark photos and generic remarks
- Static MLS entry
- Little follow-through
My Approach
- Editorial visuals that sell a lifestyle
- Benefit-led copy tied to river-close living, parks, and quick connectors (Chesapeake Blvd / Tidewater Dr)
- Adaptive plan guided by weekly performance intelligence
Strategy Context
Where I ultimately position your home depends on three things: condition (confirmed at the walkthrough), presentation (visuals and copy), and timing. If launch timing changes, I’ll re-run today’s analysis so pricing and marketing align with live buyer behavior at go-live.
Standards & References:
MLS distribution + agent network; Fairmount Park Neighborhood Guide; WalkScore® for 2617 Gornto Ave (22 Walk, 40 Transit, 34 Bike).
Compliance: Fair Housing–compliant marketing focused on property features, location, and lifestyle benefits. All creative follows MLS guidelines and applicable city codes.
Who This Home Attracts
River-close Fairmount Park living attracts buyers who value commute convenience, functional space, and a smooth day-to-day rhythm. Here’s the audience I’ll prioritize—and how I’ll reach them.
Current Demand Signals
Signals calibrate pricing psychology and guide targeted outreach at launch.
Relocation & Commuters
Easy connectors (Chesapeake Blvd / Tidewater Dr), nearby parks, and simple errands appeal to in-region movers.
Starter-Smart Buyers
Looking for a practical 4-bed, 2.5-bath with driveway/yard and manageable monthly costs.
Remote & Hybrid Pros
Value a quiet bedroom/office mix with quick access to coffee, gyms, and city amenities.
Equity-Savvy Upgraders
Trading into more function without giving up location or commute time.
Why They’ll Choose This Home
Targeting & Outreach
Strategy Context
Demand guides ranges—not a single number. Final positioning depends on condition, presentation, and timing. Your goal is to list ASAP, so we’ll price to spark early tours while protecting leverage—anchored to 1,968 sf (tax) until clarified at consultation.
Sources (Sept 2025): RealScout Buyer Demand report; Howard Hanna Real-Time Market Report (online activity funnel); Fairmount Park market snapshot; FEMA/Realist flood map (Zone X).
Let’s sell the Lifestyle…
Live Centered in Norfolk… with Everything Close
A curated, insider look at everyday life near Belmont Place / Fairmount Park—easy errands, quick commutes, parks on the Lafayette, and downtown culture when you want it.
Ghent & Downtown Eats
From casual bites to chef-driven spots along Colley Ave and Granby St—easy date nights without the long drive.
NEON District Bites
Street murals + kitchens: from food halls to chef-driven menus, all within a walkable creative corridor.
Everyday Errands
Gas, groceries, pharmacy, ATMs, and coffee within about a mile—simple routines and quick turnarounds.
Chelsea / West Ghent Breweries
Craft beer and casual hangouts by the Elizabeth River Trail—Benchtop, Smartmouth, and more.
Tait Terrace Dog Park
Neighborhood-close fenced dog run—quick stop for daily play and meet-ups.
Shoop Park
Neighborhood green space for a quick walk, playground time, or an easy after-dinner loop.
Lafayette Park & Virginia Zoo
Shaded paths, play spaces, and the Zoo’s exhibits—easy weekend plans close to home.
Elizabeth River Trail (ERT)
Waterfront miles for biking and strolls—connect through Downtown to Chelsea/West Ghent segments.
Plum Point Park / The Hague
Skyline views, harbor-edge walks, and loops that pair with Chrysler & NEON visits.
Haven Creek Boat Ramp
Launch a kayak or paddleboard into the Lafayette—easy water time without a day trip.
Fred Heutte Garden
Intimate garden rooms and community programs—an easy green escape just beyond Ghent.
Ocean View Beach Park
Sandy shoreline, summer concerts, and wide-open sunsets—easy beach time without a long drive.
Chrysler Museum of Art & Glass Studio
World-class collection and live glass demos—an easy go-to for guests and rainy afternoons.
NEON District & Harrison Opera House
Street murals, galleries, and performances—Norfolk’s creative corridor, minutes away.
Nauticus & Battleship Wisconsin
Hands-on maritime museum and the Battleship Wisconsin—big draw for guests and families.
Harbor Park & Norfolk Tides
AAA baseball on the riverfront—fireworks nights, weekend day games, and easy parking.
Chartway Arena @ ODU
Concerts, family shows, and Monarch basketball—easy evenings with parking handled.
Waterside District
Casual eats, river views, and live events—easy meet-ups and a reliable guest pleaser.
Town Point Park Festivals
Waterfront concerts and seasonal events—easy evenings on the Elizabeth River.
The Tide Light Rail (Ballentine/Broad Creek)
Park-and-ride to Downtown/NEON/EVMC—events without parking stress.
Norfolk Botanical Garden
Seasonal blooms, children’s garden, and lantern walks—an easy escape when you need some green.
Norfolk Premium Outlets
Brands, bites, and easy parking near the airport—quick errands or a half-day browse.
Norfolk International Airport (ORF)
Easy regional flights with quick pickup, rentals, and rideshare—right by the Botanical Garden.
Selden Market
Indie shops, pop-up eats, and coffee—Norfolk’s incubator for small businesses downtown.
Confidence to Close — Backed by Data & Results
Elevated presentation, disciplined evaluation, and calm guidance—aligned to Belmont Place / Fairmount Park market reality.
Career KPIs shown for context; strategy below is tailored to 2617 Gornto Avenue in Belmont Place / Fairmount Park.
Recent Listing Results (seller-side, selected)
These outcomes frame expectations for a well-presented, city-close single-family home in Norfolk.
From Consult to Closing
- 1) Prep & polish (Days 1–7): Photo-ready home, feature sheet, digital brochure, lockbox & showing notes. If needed, I coordinate light touch-ups.
- 2) Launch week (Days 8–14): MLS live, agent-to-agent outreach, social/email push, showing calendar opens; quick-turn feedback from every tour.
- 3) First 2 weeks live: Weekly recap (traffic, feedback, comps). If needed, micro-adjustments to price/presentation to maximize momentum.
- 4) Offers & selection: Side-by-side offer summary (price, timing, certainty). You choose; I negotiate terms that protect your net.
- 5) Contract to close: I manage inspections, appraisal, title, and lender milestones; you get clear checklists and date reminders.
- 6) Closing & move-out: Final walkthrough, keys, utilities, and any rent-back—calm, organized finish.
You’ll always know what’s next, what matters most, and what I’m handling behind the scenes.
